The new Luna mum Special 2020 is out now!

The new Luna mum Special 2020 is out now!

“Hurray, I’m pregnant!” – And no sooner do parents get this happy news than questions come up, question after question. What are we gonna name our baby? What do we have to do before the birth? Where will the delivery take place? And who will accompany the mother during the birth?

There are many things to think about and discuss. The new Luna mum Special provides tips and suggestions on the most important topics from initial equipment to packing the hospital bag, from birth support to the puerperium.

It also provides inspiration on what, for example, should not be missing at the changing table or how to furnish the first nursery for the baby. In a large overview you will learn everything about the latest pram models and get an impression which one might suit you and your everyday life with baby.

There are lots of things to get hold of until the sweet new family member arrives. But: Is there anything better than shopping for little baby shoes, rompers, bodysuits and caps? Or to think about which bassinet or which cot fits best into the new children’s room? The anticipation increases with every day.

In order to give you an overview of all the new products for pregnancy and baby, we have researched everything that is available on the subject of “initial equipment” in the mum Special. Here you will find tips, suggestions and recommendations from baby food warmers to diaper bags, from breast pumps to baby wipes, from the first toys to sibling prams.

The new Luna mum Special is out now!

The new Luna mum Special is out now!


„Hooray, we are having a baby!” – as soon as the joyous news have been announced, a thousand questions pop up. On the one hand, there are essential questions such as: What should we name our child? Which parenting style is right for us? How are our lives going to change? It is a new life stage after all, becoming a family after having been a couple. There is so much to discuss!

On the other hand, there are the practical questions: What do we need to buy before the baby is born? Where do we find the perfect baby carriage and does it even fit in our car? Where does the changing table go?

There are so many things to take care of, before the new arrival to the family. But honestly: It there anything more beautiful than purchasing baby shoes, romper suits and tiny little hats? Or imagining the perfect baby room? The anticipation increases along with the nesting instinct.

To provide you with an overview of the latest news on the topic of pregnancy and baby, Luna mum Special has researched all you need to know about baby “equipment”. Here you can find tips, ideas and recommendations from bottle warmer to changing bag.

Luna wins Deichmann Shoe Step Award

On 17 May 2017, shoe retailer DEICHMANN hosted the 6th Shoe Step Award at the Curiohaus in Hamburg. With seven categories, the Shoe Step Award honours fashion editors and bloggers who have presented shoes in an inspiring context.

Luna has won the first place in the Family Magazine category for its photo-production “Schuhper Cool!”

The expert jury included Sascha Gaugel, Andreas Ortner, Simone Reiner, Ulrich Effing, and Andreas Conze. This year, they awarded the Family Magazine prize to Luna for a photo-production. The spring shoe spread for the May / June 2016 edition was produced by Sandra Friebel (fashion editor) and Andrej Dallmann (photographer). The lively illustrations are by Karo Rigaud.

“We are delighted to receive this wonderful accolade from the Shoe Step Award and the appreciation of the team’s creative achievement. At Luna, it always gives us a great pleasure to produce new ideas and set new standards. For this photo-production, we collaborated with the illustrator Karo Rigau, whose work we have long valued and admired,”said Uli Morant, editor-in-chief of Luna.



(Pictures: Deichmann, Slider: Andrej Dallmann)


Luna Brandbible – Best of Innovation & Design

Luna Brandbible – Best of Innovation & Design

Luna Brandbible presents a selection of international newcomer labels of the hardware, interior and toys industry, which are intensively concerned with the design world of children. For all these brands, innovation and a sense of quality are just as important as production with high-value materials.

Luna Brandbible has researched a variety of  design brands that wish to have a lasting impact on the design world of children. The issue of sustainability is also as crucial for the manufacturers as it is for consumers, especially in this area of design. For newcomer labels that hold their products to high standards, it is often a challenge to compete on the market. Luna Brandbible wants to offer all the curated brands a forum that brings them as much attention as possible.

Luna Brandbible will be marketed internationally. It will also be supported by a variety of collaborations with all the major international trade fairs in the area of kids and design. The brand guide is available in two language versions: English/German, English/Chinese

Order your issue now at!

Luna mum styles Maternity Trend Space at Playtime Paris

Luna mum styles Maternity Trend Space at Playtime Paris

Luna mum will style for the first time in cooperation with Playtime Paris the maternity trend space at the upcoming fall/winter 17/18 edition. Luna mum is the first B2C magazine for modern mums in the german speaking region. Luna mum fashion editor Stephanie Baumgärtner will put together the outfits on the subject “Down to earth”. “Down to earth” means returning to the origin and go straight into the beauty of nature. Inspired by nature materials are natural ones like wool, cotton or linen. Colors include soft grey, brown, green and as spot of color burgundy. Key pieces are voluminous woven items – perfect for a time out und restful break in the nature.

Playtime Paris celebrated in Summer 2016 their 10th birthday. Over 500 brands showed their collections – 30 more then 2015. 71 percent showed children’s fashion, 20 percent gift articles and 9 percent products all about pregnancy and baby. The next Playtime Paris edition will take place from 28 January to 30 Janaury 2017.