On 17 May 2017, shoe retailer DEICHMANN hosted the 6th Shoe Step Award at the Curiohaus in Hamburg. With seven categories, the Shoe Step Award honours fashion editors and bloggers who have presented shoes in an inspiring context.
Luna has won the first place in the Family Magazine category for its photo-production “Schuhper Cool!”
The expert jury included Sascha Gaugel, Andreas Ortner, Simone Reiner, Ulrich Effing, and Andreas Conze. This year, they awarded the Family Magazine prize to Luna for a photo-production. The spring shoe spread for the May / June 2016 edition was produced by Sandra Friebel (fashion editor) and Andrej Dallmann (photographer). The lively illustrations are by Karo Rigaud.
“We are delighted to receive this wonderful accolade from the Shoe Step Award and the appreciation of the team’s creative achievement. At Luna, it always gives us a great pleasure to produce new ideas and set new standards. For this photo-production, we collaborated with the illustrator Karo Rigau, whose work we have long valued and admired,”said Uli Morant, editor-in-chief of Luna.
(Pictures: Deichmann, Slider: Andrej Dallmann)