The new Luna Journal 14 is out now!

The new Luna Journal 14 is out now!

Topics in this issue:

Digital: Influencer Marketing: Brands bet on influence and credibility of social media stars / Wunderknaben explain social-media: An agency reveals what it takes

Companies: Dorel is more than Maxi Cosi – and world leader for child products / Dolls world stage: Hape brings Käthe Kruse to China

Markets: Marketing tool pop-up store: A makeshift to test customer acceptance / Licensing business: To create a win-win situation, give and take has to match

Toys: Digital World – all fun and games?

Fashion: The German-Comfort-Baby

Also in Luna Journal No. 14: Daddy Cool! Passion for fatherhood // Brexit-vote and consumer confidence // New prams are luxurious and fit for every day use // The new generation of car seats // Small but great! As living space shrinks demands grow

Find all important international and national trade fairs in Luna Journal!

Get the new Luna Journal edition here.

Luna Journal Daily – Kind + Jugend Special

Luna Journal Daily – Kind + Jugend Special

Luna Journal Daily is the German-English trade fair newspaper published by Luna media Group. Devised for trade professionals working in the children’s nursery industry, Luna Journal Daily will be published daily for the leading international trade fair Kind + Jugend 2016. The daily coverage will focus on interviews with national and international manufacturers, trade show news, trend reports on all product segments relating to the industry, as well as event tips for the fair. We will be speaking with industry experts on the hot topics currently affecting the industry. Topic examples include developments in the retail sector, creative shop concepts, rapidly changing consumer behaviour, the resulting growth in challenges for the retail sector, and many more. Our experienced editors will be working on location, enabling them to produce high-quality journalistic reporting for a precisely targeted readership. Luna Journal Daily will be offered to exhibitors and visitors in hotels in Cologne and at the main entrances to the trade fair grounds.