Topics in this issue:
Digital: Influencer Marketing: Brands bet on influence and credibility of social media stars / Wunderknaben explain social-media: An agency reveals what it takes
Companies: Dorel is more than Maxi Cosi – and world leader for child products / Dolls world stage: Hape brings Käthe Kruse to China
Markets: Marketing tool pop-up store: A makeshift to test customer acceptance / Licensing business: To create a win-win situation, give and take has to match
Toys: Digital World – all fun and games?
Fashion: The German-Comfort-Baby
Also in Luna Journal No. 14: Daddy Cool! Passion for fatherhood // Brexit-vote and consumer confidence // New prams are luxurious and fit for every day use // The new generation of car seats // Small but great! As living space shrinks demands grow
Find all important international and national trade fairs in Luna Journal!
Get the new Luna Journal edition here.